ClinIntell

As the Marketing and Brand Designer at ClinIntell, I have played a major role in shaping the company's visual branding and marketing across various platforms. My work covers a wide range of design areas, including print materials, digital advertising, social media, website/app design, and overall branding guidelines.

One of my notable achievements has been the comprehensive branding for the CDI 2.0 (Severity Reporting) campaign. I orchestrated a cohesive and impactful presence at the Becker's Health IT Conference, including a strategically placed front-page ad in the conference booklet and eye-catching skyscraper ads in their digital newsletters. Additionally, I designed branded event items like custom polo shirts, tablecloths, and runners, creating a unified brand experience at trade shows.

My design expertise extends to social media, where I have created visually engaging carousel graphics and collections featuring healthcare illustrations, complemented by insightful blog articles written by yours truly. These visual series not only grab attention but also effectively communicate complex healthcare topics.

Furthermore, I have played a key role in establishing ClinIntell's core brand guidelines by developing an interactive Figma prototype that covers the company's mission, fonts, logos, colors, and tone of voice. This resource ensures consistent branding across all marketing communications.

My work also includes print materials like mobile app flyers, sticker packs, lapel pins, posters, and raffle tickets - all designed to effectively promote ClinIntell's products and campaigns at trade shows and events.

In addition to design, I have contributed to content creation by writing blogs and press releases for major milestones like the CDI 2.0 launch and partnership announcements. These position ClinIntell as an industry leader and raise awareness of its innovative solutions.

Overall, my portfolio showcases my multidisciplinary skills as a marketing and brand designer, combining creative visuals with strategic messaging to drive ClinIntell's marketing efforts and establish a strong brand identity in healthcare.