Front Page Triumph at Becker's Health

As the creative force behind our participation in the Becker's Health & IT Conference in Chicago, IL, I orchestrated a comprehensive design strategy that left an indelible mark on both print and digital platforms.

Print Ad in Conference Booklet:

• Strategic Front-Page Placement: The centerpiece of our presence was a meticulously designed front-page ad featured prominently in the conference booklet. This prime real estate ensured that our brand captured immediate attention from the thousands of healthcare CFOs and decision-makers in attendance. Which we didn't have to pay extra for, maintaining great client relationships sometimes gives you fun gifts in return!
• Impactful Brand Messaging: The design wasn't just about aesthetics; it was a strategic communication tool. We conveyed a powerful message that resonated with the conference theme and spoke directly to the concerns and interests of healthcare leaders, leaving a lasting imprint in their minds.
• Extended Reach Beyond the Event: The permanence of the conference booklet meant that our ad continued to reach and engage industry professionals even after the event concluded, contributing to sustained brand awareness.

Digital Presence with Skyscraper Ads:

• Striking Skyscraper Designs: To complement our on-site presence, I crafted two compelling skyscraper ads for inclusion in the conference's e-newsletters. These digital assets were strategically designed to maintain visual consistency with our print ad while leveraging the unique opportunities offered by the digital medium.
• Targeted Newsletter Placement: The skyscraper ads were strategically placed within the accompanied e-newsletters, ensuring that our brand message reached decision-makers directly in their inboxes. This multifaceted approach enhanced our visibility and engagement with the conference's high-profile audience.
• Dynamic and Responsive: Leveraging the dynamic nature of digital advertising, the skyscraper ads were designed to be eye-catching and responsive, optimizing the viewing experience across various devices.

Together, these print and digital elements formed a cohesive and impactful presence at the Becker's Health & IT Conference. The synergy between the print ad and the skyscraper ads created a comprehensive brand narrative that resonated with healthcare CFOs and decision-makers, establishing our company as a significant player in the industry landscape.