Gale Healthcare

As an accomplished brand and marketing designer with extensive experience, my contributions to Gale Healthcare have been instrumental in shaping their brand identity and driving engagement across platforms. With a strategic focus on user experience, consistency, and targeted communication, my designs consistently elevate Gale Healthcare's marketing efforts.

Email campaigns have been a forte of mine, leveraging HubSpot's powerful HubL HTML technology to craft interactive, personalized email series. These meticulously coded emails not only complement social media initiatives but also facilitate employee participation, deliver messages straight from the CEO's desk, and articulate unique value propositions like per-diem staffing. Clear benefits, audience targeting, and compelling visuals are the hallmarks of my email designs.

I have showcased expertise in spearheading complex UX projects as the lead designer. The comprehensive redesign of Gale's internal recruiter platform exemplifies my ability to navigate stakeholder expectations, incorporate brand identity seamlessly, and implement iterative enhancements through a collaborative, user-centric process. The live prototype I developed is a testament to the transformative impact a skilled UX designer can bring to an organization's internal tools.

Print media designs have allowed me to flex my creative muscles while maintaining strategic brand integration. From custom RV wraps that celebrate Gale's diverse clinician community to visually cohesive tradeshow booths that attract engagement, my designs consistently reinforce brand identity with elements like strategically placed logos, color schemes, and targeted messaging. Even wine gift labels for client appreciation exude creativity with their tech-themed, iPhone-inspired aesthetic and a touch of humor.

Working here through the aftermath of the pandemic, extending the brand presence into virtual/remote spaces was a focus area for me. A lot of my fellow colleagues complained of feeling distant between one another. Branded video call backgrounds and letterheads have been instrumental in fostering employee engagement, unity, and professionalism in remote work environments. These subtle touches strengthen the connection between physical and digital workspaces while enhancing the overall brand experience.

With a multidisciplinary approach and a keen eye for user experience, engagement, and strategic communication, I continued to push the boundaries of marketing and branding for Gale Healthcare. My designs consistently prioritize innovation, consistency, and impactful storytelling to position the brand as a leader in the healthcare staffing industry.