Branded Video Call Backgrounds

In a digital era where connection happens through screens, I took the initiative to enhance the virtual experience for our internal team at Gale Healthcare. The project involved designing and implementing branded video call backgrounds to be used across 300+ and growing employees, fostering a sense of unity and brand representation in the virtual workspace.

Project Highlights:

• Brand Consistency: The key objective was to instill brand consistency in our virtual interactions. Each background featured elements of our corporate branding, creating a cohesive and professional look that extended beyond the physical office.
• Employee Engagement: Acknowledging the importance of a positive work environment, the backgrounds were designed to be visually appealing while maintaining professionalism. This subtle touch aimed to boost employee morale and create a sense of pride in our shared brand identity.
• Ease of Implementation: Understanding the practicalities of a large-scale deployment, the backgrounds were created for seamless integration into popular video conferencing platforms like Zoom. This ensured that all 300 employees could effortlessly adopt the branded backgrounds, enhancing the overall virtual aesthetic.
• Adaptability to Remote Work: With a growing emphasis on remote work, these branded backgrounds were especially crucial in reinforcing a connection to the company's visual identity. Whether employees were collaborating on projects or attending virtual meetings, the backgrounds served as a unifying visual thread.

This project successfully bridged the gap between physical and virtual workspaces, transforming mundane video calls into opportunities for brand reinforcement and team cohesion. The implementation of branded video call backgrounds demonstrated a commitment to maintaining a strong brand presence, even in the evolving landscape of remote work at the time.