CDI 2.0 Campaign Branded Event Ensemble - Tablecloth, Runner, and Custom Polo Shirts

Building upon the comprehensive branding strategy for the CDI 2.0 campaign, I expanded the campaign's visual identity to include custom polo shirts in collaboration with two external print design companies.

Custom Polo Shirts:

• Coordinated Design: The custom polo shirts are designed to seamlessly integrate with the visual elements of the CDI 2.0 campaign. The design is carefully coordinated to maintain consistency with other campaign collateral.
• Professional Printing Collaboration: Working closely with the print design company, I ensured the accurate replication of the CDI 2.0 visuals on the custom polo shirts. This involved attention to detail to ensure the branding elements were crisp and visually impactful.

Event Presence Enhancement:

• Unified Brand Experience: The addition of custom polo shirts creates a unified brand experience at events. Staff and representatives wearing these shirts contribute to a cohesive and professional brand image, reinforcing the CDI 2.0 campaign identity.
• Brand Visibility Across Team: The custom polo shirts extend the campaign's visibility beyond physical branding elements. Attendees can easily identify campaign representatives, fostering a sense of accessibility and engagement.

Outcome:

The collaboration with the print design company resulted in a complete branded event ensemble for the CDI 2.0 campaign. The addition of custom polo shirts enhances the overall event presence, creating a cohesive and professional image that aligns with the campaign's messaging and visual identity. This comprehensive approach ensures a memorable and impactful brand experience for event attendees.