Figma Prototype for Clinintell Brand Guidelines

Brand Name
ClinIntell
Design Category
UI - Web
Market / Audience
B2B
Date Completed
March 2023
Tools Used
Figma
Main Image
Design Gallery

In my role, I developed a live Figma prototype encompassing Clinintell's comprehensive brand guidelines, including the mission statement, fonts, logos, brand colors, and tone & voice guidelines.

Key Components:

  • Mission Statement: The prototype prominently features Clinintell's mission statement, providing a clear and concise expression of the company's purpose and values.
  • Fonts: The Figma prototype includes a section dedicated to showcasing the approved fonts for consistent and coherent typography in all company communications.
  • Logos: Clear representations of the company's logos are incorporated, illustrating the approved versions and use cases to maintain visual consistency, including a link to easily download the .png file.
  • Brand Colors: A palette of brand colors is displayed to guide design decisions, ensuring cohesion across various materials and platforms.
  • Tone & Voice Guidelines: The prototype communicates the desired tone and voice for Clinintell, providing a reference for maintaining a consistent brand personality in written communications.

Benefits:

  • Unified Brand Representation: The live Figma prototype ensures that all team members have access to a unified and interactive representation of Clinintell's brand guidelines.
  • Ease of Reference: The prototype serves as a convenient and accessible reference point for all stakeholders involved in design, communication, and marketing efforts.
  • Real-time Collaboration: Being on the Figma platform allows for real-time collaboration and updates, ensuring that the brand guidelines remain current and accessible to the entire team.

Outcome:

The Figma prototype for Clinintell's brand guidelines provides a dynamic and accessible resource, empowering the team to consistently represent the brand across various channels. This ensures that the company's mission, visual elements, and communication style are conveyed harmoniously in all interactions.


Click here to view the live prototype: Brand Guidelines

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