Happy Thanksgiving 2021

In my role, I organized a Thanksgiving social media campaign to go along with an email design. The campaign featured a series of posts, including one on Thanksgiving Day encouraging employees to share what they were thankful for. Due to the overwhelming response, I expanded the series to include more employee-written submissions, highlighting the diverse expressions of gratitude within the team.

Key Points:

• Community Building: The campaign aimed to foster a sense of community and gratitude among employees.
• Engagement: The Thanksgiving Day post encouraged employees to actively participate, generating lively conversations around thankfulness.
• Employee Recognition: Expanding the series provided an opportunity to recognize and appreciate the diverse perspectives within the organization.

Outcome:

The Thanksgiving social media campaign successfully combined interactive elements and employee engagement, creating a positive and appreciative atmosphere within the company's online community.

The complementary email design can be found here.