Thanksgiving 2021

In my role, I developed a HubSpot HubL HTML coded email series for Thanksgiving to complement a social media collection. The series consisted of two internal emails:

• Employee Thankfulness Responses:
• Objective: Encouraging internal staff members to share their gratitude on social media.
• Email Content: The first email asked employees to respond to the question, "What are you thankful for?" and share their responses on the company's social media platforms.
• Coding: Utilizing HubSpot HubL HTML coding, the email was structured for optimal engagement and responsiveness across devices.
• Thanksgiving Message from CEO to Nurses:
• Objective: Sending a Thanksgiving holiday message specifically to active nurses.
• Email Content: The second email featured a message from the CEO expressing gratitude and well-wishes for the holiday season.
• Coding: The HubSpot HubL HTML coding ensured a visually appealing and well-structured email delivery.

Key Aspects:

• Engagement Focus: Both emails aimed at fostering engagement, with the first encouraging employees to actively participate in social media sharing.
• Personalized Messaging: The second email delivered a personalized message from the CEO to express appreciation for the hard work of active nurses during the Thanksgiving holiday.

Outcome:

The HubSpot HubL HTML coded email series successfully complemented the Thanksgiving social media collection. It facilitated internal engagement by encouraging employees to share their thankfulness and conveyed a thoughtful holiday message from the CEO to the active nursing team.

The complimentary social media series can be found here.