Tradeshow Booth Redesign with Updated Branding

Brand Name
Gale Healthcare
Design Category
Print Media
Market / Audience
B2C
Date Completed
August 2022
Tools Used
Adobe Illustrator
Main Image
Design Gallery

In my role, I took the lead in redesigning our tradeshow booth, incorporating the newly established branding for a refreshed and cohesive presentation.

Key Components:

  • Brand Integration: The redesign seamlessly integrated the newly established branding elements, ensuring a unified and consistent visual identity across the tradeshow booth.
  • Visual Cohesion: The booth design focused on creating visual cohesion, aligning with the updated branding to convey a modern and professional image.
  • Strategic Placement: Elements such as logos, color schemes, and key messaging were strategically placed to maximize visibility and impact within the booth space.
  • Engagement Considerations: The layout and design took into account elements that encourage attendee engagement, ensuring a memorable and interactive experience.

Benefits:

  • Reinforced Brand Image: The tradeshow booth redesign reinforced the updated brand image, leaving a lasting impression on event attendees.
  • Modernized Presentation: By incorporating the new branding, the booth design achieved a modern and refreshed look, aligning with current industry trends and company values.
  • Increased Visibility: The strategic placement of branding elements enhanced visibility, making it easier for booth visitors to identify and connect with our brand.

Outcome:

The tradeshow booth redesign successfully brought together the newly established branding, presenting a visually cohesive and engaging space. This not only reinforced our brand image but also ensured that our presence at tradeshows was modern, professional, and aligned with the values of our organization.

Have fun laughing at my super last minute table mock to explain to our stakeholders the proposed size of the main backdrop. Haha! Got to have a little fun sometimes throughout the workday.

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